pilule on Flickr”>
I just read an article about Anheuser-Busch telling a new microbrewery in London to change its name. AB apparently though the Belleville Brewery’s name was too similar to their own Belle-Vue beer because it starts with “Bell” and ends in an “e.” Pretty weak argument, visit in my book. Belleville Brewery, which has since changed its name to Northcote Brewery, is run by some fathers who met because their children all attend Belleville Primary School, and distributes its brew locally in south London.